FORBES

October 21, 2010

THE HANGOVER: NEW BOOK SHOWS HOW ANHEUSER-BUSCH LOST ITS BUZZ AND FELL INTO FOREIGN HANDS

“Dethroning the King,” a new book by former Financial Times correspondent Julie MacIntosh, gives a behind-the-scenes account of how three generations of Busch men built a dynasty that became part of the American pop-culture fabric, only to let it fall prey to foreigners.

for full story:

http://blogs.forbes.com/kerenblankfeld/2010/10/27/the-hangover-new-book-shows-how-anheuser-busch-lost-its-buzz-and-fell-into-foreign-hands/